| FOR IMMEDIATE RELEASE | 29 August 2011 |
Cathay Pacific plans to introduce a premium economy product on its fleet in the second quarter of next year.
In a statement today, Chief Executive John Slosar confirmed the launch of the new product and promised passengers that it would be "a real upgrade over economy" and that they would really get a great product for the additional cost.
Mr Slosar said the new product would be introduced on all of Cathay Pacific's long-haul routes, the ultra long-hauls to Europe and North America, and the medium haul down to Australia, in the Middle East and other destinations.
Mr Slosar said the airline's new product will be a lot better than regular economy seats.
"The seat will be more like a regional business class seat. We'll have great recline and plenty of leg space," he said.
"But it's not just the seat, we'll have an improved service as well. The meal service will be improved and little extras will leave anyone who chooses Cathay Pacific's premium economy feeling they really got value for their money.
"That's the most important part, I think."
Mr Slosar said the airline was now convinced that premium economy was becoming a standard product everywhere.
"And certainly, as a standard product, Cathay Pacific will want to offer it and we'll want to do a really good job of it. Starting second quarter next year we will offer a premium economy product in our aircraft."
Mr Slosar added that the new product will be installed on the fleet "at the same time as we install the new Business Class seats." "We'll be doing all this quite quickly, although it will still take most of 2012 before it is on most of our aircraft," he said.
| © Copyright 1996-2023 irasia.com Ltd. All rights reserved. |
|
DISCLAIMER: irasia.com Ltd makes no guarantee as to the accuracy or completeness of any
information provided on this website. Under no circumstances shall irasia.com Ltd be liable
for damages resulting from the use of the information provided on this website.
TRADEMARK & COPYRIGHT: All intellectual property rights subsisting in the contents of this website belong to irasia.com Ltd or have been lawfully licensed to irasia.com Ltd for use on this website. All rights under applicable laws are hereby reserved. Reproduction of this website in whole or in part without the express written permission of irasia.com Ltd is strictly prohibited. TERMS OF USE: Please read the Terms of Use governing the use of our website. |