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Swire Pacific Limited

FOR IMMEDIATE RELEASE 14th October 2007

Series to Inspire Our Young

Hong Kong, 14th October 2007 - The Swire Group Charitable Trust was sponsor of the Young Chinese Performers Series (www.rthk.org.hk/special/ycp2006), a nine-part television programme produced by Radio Television Hong Kong (RTHK) to celebrate the outstanding success and achievements of nine ethnic Chinese artists from Hong Kong and the Mainland. As part of the sponsorship, Swire has corroborated with RTHK to produce 2,000 DVD sets of the series to be given away to secondary schools in Hong Kong and the Mainland.

Televised last summer, the series traces the paths to success of nine talented young artists in various fields of performing arts. They are: Chen Sa (piano), Xing Liang (modern dance), Zhang Liping (soprano), Karen Han (Er Hu), Colleen Lee (piano), Huang Mengla (violin), Li Hanzhong (choreography), Qin Liwei (cello) and Faye Leung (ballet).

Mrs. Maisie Shun Wah, General Manger, Group Public Affairs of Swire Pacific Ltd., said: "Swire is delighted to be a partner in this project. We have a long history of supporting education, as well as the arts and culture. We feel that these young talents are very positive role models for young people. Hence, we hope that by sharing the series with secondary school students, our young generation will be inspired to pursue arts or other aspirations with the dedication, passion and determination as demonstrated by these young artists."

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About Swire Pacific
Swire Pacific Ltd. is one of the leading companies in Hong Kong with five operating divisions: Property, Aviation, Beverages, Marine Services and Trading & Industrial. The group's operations are predominantly in Greater China where the name Swire has been established for over 130 years. The Swire Group Charitable Trust, of which Swire Pacific is a significant contributor, focuses primarily on educational and environmental programmes, as well as sponsorship of culture and the arts.

About Radio Television Hong Kong
Radio Television Hong Kong (RTHK) is the sole public broadcaster in Hong Kong and its primary obligation is to serve its audiences with high-quality and distinctive programmes. RTHK's radio division altogether runs seven channels, comprising four Chinese channels, one English channel, one bilingual channel and one relaying the BBC World Service. Its television division provides a wide variety of programmes for broadcast by commercial television channels. RTHK also produces school education television programmes in support of the Government's education policies. RTHK has always been an active promoter of the arts and culture.


Source: Swire Pacific Limited
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