| For Immediate Release | 11 October 2010 |
11th October 2010, Beijing - Swire Properties announces today to launch EAST, Beijing, a lifestyle business hotel, in its joint-venture retail-led mixed-use development, INDIGO, located in Jiang Tai, Chaoyang District.
Managed by Swire Hotels, EAST, Beijing is the second hotel from the brand subsequent to the debut of EAST, Hong Kong in January this year. It is also Swire Hotels' second property in Beijing, after the opening of The Opposite House at Sanlitun Village in August 2008.
"We are pleased to present EAST, Beijing in our new landmark project, INDIGO, in Beijing," said Gordon Ongley, Swire Properties' Chief Executive Officer - Mainland China. "Swire Properties has over 30 years of professional experience in developing and managing world-class mixed-use projects. INDIGO, our second Beijing project, will be a destination for premium shopping, entertainment, business and hospitality experiences. The presence of EAST, Beijing will complement INDIGO's offerings and create additional value for our tenants, shoppers and the community."
EAST, Beijing, scheduled for opening in the first quarter of 2012, is designed for business travellers who appreciate a convenient, stylish and contemporary environment. The hotel's 369 rooms and suites offer urban and park views overseeing INDIGO's 17-hectare outdoor park. Swire Hotels' reputation for innovative restaurants and bars will be continued with three new venues plus an executive club to make business travellers feel right at home. Beyond the restaurants and bars in EAST, Beijing, guests and visitors can enjoy the great variety of dining options in the INDIGO shopping mall, which will have a seamless connection to the hotel.
EAST, Beijing's leisure facilities will include indoor pools, fitness and training facilities. The hotel will also have a contemporary meetings and seminar venue, as well as outdoor green spaces to accommodate corporate function or private event requests.
"Swire Hotels aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST, Beijing is designed to meet the needs of business travellers to Chaoyang whilst complementing INDIGO's offerings," said Brian Williams, Managing Director of Swire Hotels.
With a site area of approximately 59,000 sqm (over 631,000 sq ft), INDIGO has a total floor area of approximately 176,000 sqm (over 1.89 million sq ft) * and comprises a trendsetting shopping mall, an international Grade A office tower and the lifestyle business hotel, EAST, Beijing. INDIGO's prime location offers business travellers superb accessibility with a 15-minute drive to Beijing Capital International Airport or to the CBD, plus an in-house Subway Line 14 station that connects directly to the capital's major subway lines. The project is a joint-venture development by Swire Properties and Sino-Ocean Land and is scheduled to open for the Fall/Winter season in 2011.
About Swire Properties
Incorporated in 1972, Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use development in prime locations at major mass transportation intersections. The Company's investment portfolio in Hong Kong totals approximately 1.66 million sqm (approximately 17.8 million sq ft)* of gross floor area, with Pacific Place, Island East and Festival Walk as its core holdings. In addition to Hong Kong, the Company has a presence in Mainland China, the United States and the United Kingdom.
In Mainland China, Swire Properties has an investment portfolio amounting to over 1 million sqm (approximately 10.8 million sq ft)*, the majority of which is under construction. The four projects consist of mixed-use developments in Beijing, Shanghai and Guangzhou, with Sanlitun Village and The Opposite House hotel in Beijing being the best-known among them.
In 2008, the Company formed Swire Hotels to create and manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, aimed at providing an exceptional experience for travellers who seek individuality, style and personalised service.
The Company is a wholly-owned subsidiary of the publicly-listed Swire Pacific Limited whose businesses are grouped under five operating divisions - property, aviation, beverages, marine services and trading & industrial.
Visit Swire Properties' website at www.swireproperties.com.
* Gross floor area in respect of 100% of the investment properties excluding car park areas and not on an attributable basis.
About Swire Hotels
Swire Hotels has been created to manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, providing a luxury experience for travellers who seek individuality, style and personalised service.
The Opposite House, Beijing, opened in 2008 and was followed by The Upper House, above Pacific Place, Hong Kong, in October 2009. Swire Hotels opened a 345-room lifestyle business hotel called EAST in Hong Kong's, Island East, on 25 January 2010.
In the United Kingdom, Swire Hotels is developing a collection of stylish boutique hotels in interesting English towns and cities, with the first hotel in the collection to be launched in 2010.
About INDIGO
INDIGO, situated south of Jiangtai Road and east of Jiuxianqiao Road in Chaoyang District, Beijing, is a retail-led mixed-use project with a total site area of approximately 59,000 sqm (over 631,000 sq ft), and a total gross floor area of approximately 176,000 sqm (over 1.89 million sq ft), excluding car park. It consists of a trendsetting shopping mall; a 25-storey international Grade A office building, ONE INDIGO; a lifestyle business hotel with 369 rooms and suites, EAST, Beijing; and a 17-hectare open park. The mall and ONE INDIGO have been awarded precertifcation for LEED Gold and Platinum ratings from the US Green Building Council respectively.
INDIGO is a joint venture between Swire Properties and Sino-Ocean Land. It is target to open for the Fall/Winter season in 2011.
For more information, please visit www.indigobeijing.com
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