| For Immediate Release | 27 October 2010 |
27 October 2010, Hong Kong - Swire Properties Limited today announces that its latest residential project at 2A Seymour Road, Mid-Levels West has been officially named "AZURA". With panoramic views of Victoria Harbour, AZURA sets new standards for architectural design and management excellence, offering residents the twin luxuries of a tranquil yet accessible home.
The name "AZURA 蔚然", in both English and Chinese, reflects the clear blue sky, emphasising the views and the sense of space at the new development. The living environment at AZURA combines the elegance of Swire Properties' minimalist design concept with a meticulous focus on enjoying life in peace and privacy.
Adrian To, General Manager, Residential at Swire Properties Ltd., said: "As one of the few residential projects in the highly sought-after Mid-Levels West area, AZURA is set to bolster our long-established brand reputation. This property is located in a prestigious location similar to our earlier landmark development, The Albany. It is close to the Central commercial business district as well as to Soho's cultural and entertainment neighbourhood. Mid-Levels is a well-established high-end residential district where the supply of exclusive properties is rare. AZURA will be the new icon in the area and will set a new benchmark for quality living."
Offering 126 spacious units ranging in size from 1,650 to 2,100 sq ft, the 50-storey property adopts a modern, understated design that exudes timeless elegance. Each floor offers three units of three or four bedrooms, the latter including two en-suites. The development's leisure and entertainment facilities provide a welcome sanctuary after a busy day in the city.
The residence also features three exquisite penthouses on the top floor with private pool and three unique apartments with flat roof. The wing-like architectural design of the building offers the widest possible view for all units.
The expected completion date of AZURA is Q4 2012.
About Swire Properties
Incorporated in 1972, Swire Properties develops and manages commercial, retail, hotel and residential properties, with a particular focus on mixed-use development in prime locations at major mass transportation intersections. The Company's investment portfolio in Hong Kong totals over 17.8 million sq ft (approximately 1.66 million sqm)* of gross floor area, with Pacific Place, Island East and Festival Walk as its core holdings.
In addition to Hong Kong, the Company has a presence in Mainland China, the United States and the United Kingdom. In Mainland China, Swire Properties has an investment portfolio amounting to over 10.8 million sq ft (over 1 million sqm)*, the majority of which is under construction. The four projects consist of mixed-use developments in Beijing, Shanghai and Guangzhou, with Sanlitun Village and The Opposite House hotel in Beijing being the best-known among them.
In 2008, the Company formed Swire Hotels to create and manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, aimed at providing an exceptional experience for travellers who seek individuality, style and personalised service.
The Company is a wholly-owned subsidiary of the publicly-listed Swire Pacific Limited whose businesses are grouped under five operating divisions - property, aviation, beverages, marine services and trading & industrial.
Visit Swire Properties' website at www.swireproperties.com.
* Gross floor area in respect of 100% of the investment properties excluding car park areas and not on an attributable basis.
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