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Swire Pacific Limited
(Incorporated in Hong Kong with limited liability)

For Immediate Release 24 November 2011

Pacific Place Celebrates its Contemporary New Look

24 November 2011, Hong Kong - Pacific Place celebrated its contemporary new look at a celebration tonight themed 'A Space with Soul'. The Pacific Place contemporisation project, which began four years ago, has introduced a new aesthetic to Pacific Place, reinforcing its positioning as one of Hong Kong's premier shopping and mixed-use complexes.

The party was held in the open garden of Pacific Place, where VIP guests joined Mr. Gordon Ongley, Swire Properties' Chief Operating Officer - Hong Kong and the British designer commissioned for the project, Thomas Heatherwick, for an evening of spectacular entertainment. The highlights of the evening includes an impressive projection with innovative 3D mapping technology highlighting the wood, stone and wallpaper featured in the renovation and professional figure skaters performing 'Delice Show', a unique ice dance. French circus act, Les Farfadais, also wowed guests with a whimsical acrobatics performance.

The mastermind behind the Pacific Place contemporisation project, Thomas Heatherwick, took an organic approach to the new design, using natural forms and materials to bring a sense of fluidity to Pacific Place. Materials such as natural stone and textured Tektura wallpaper were used to add a sense of depth to otherwise flat surfaces, whilst wood was manipulated to eliminate angular edges and create a more natural flowing sensation within the complex.

Over 1.6 million man-hours have been spent on the contemporisation project since it was initiated in 2007. Materials used in the renovation include over 3,600 sqm of Tektura wallpaper as well as over 3,600 sqm of "Elm" Veneer wood and "Ash" solid wood. Over 36,000 sqm of Limestone and Bedonia stone were also featured in the new design, with 72 variations of plant species employed for the landscaping of the Level 4 area.

Besides the warmer ambience and softer design of the mall, visitors can also enjoy a new selection of high-end brands and stores at Pacific Place, including luxury department store, Harvey Nichols, British fragrance brand, Jo Malone, and travel accessory company, Tumi. Journeys through the mall are more enjoyable with a new music system continuously playing music tracks interwoven with natural sounds, whilst new escalators to the carpark levels and redesigned bubble lifts make access easier. The washroom facilities have also experienced an upgrade, with a new design which affords visitors the luxury of space in a modern setting. In total, the interior, exterior and architectural refinements to Pacific Place have cost approximately HK$2 billion. 1

The substantial completion of the Pacific Place contemporisation project marks a new era for Pacific Place, reinforcing its reputation as a premier shopping destination in Hong Kong.

1 Excluding the costs associated with the addition of the fourth hotel at Pacific Place, The Upper House.

About Pacific Place

Pacific Place is a large scale, high quality, mixed-use development encompassing floor space of approximately 5.19 million sq ft by gross floor area in the central business district of Hong Kong. It is linked to Admiralty MTR station, with connections to other modes of transport. Since its inception in 1988, Pacific Place now houses nearly 130 shops and boutiques and two major department stores, collectively offering an array of contemporary fashion and international luxury brands.

This property development of Swire Properties is also home to four five-star hotels, three Grade A office towers and 270 serviced apartments. Under the management of Swire Properties, Pacific Place has received numerous awards and recognition, and remains a premier shopping destination in Hong Kong.


Source: Swire Pacific Limited
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