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Swire Pacific Limited
(Incorporated in Hong Kong with limited liability)

For Immediate Release 24 September 2020

New Charitable Initiative to Reinforce
Swire's Commitment to Serving Hong Kong

TrustTomorrow pledges HK$14 million for community funding in addition to
HK$15 million given at onset of pandemic

The Swire Group Charitable Trust ("Swire Trust"), the philanthropic arm of the Swire Group, is launching a new initiative, TrustTomorrow, with the goal of supporting projects that bring hope and positive outcomes in the community in the areas of Education, Marine Conservation and the Arts. It also aims to support vulnerable groups most affected by the COVID-19 pandemic.

Recognising the impact of COVID-19 on the lives of every single person in Hong Kong, TrustTomorrow's first priority is to provide practical and timely support in collaboration with Swire's non-profit partners and other change-makers. As a result, in addition to the initiatives we committed to in early 2020 to combat the pandemic, TrustTomorrow will pledge an extra HK$14 million to support vulnerable groups in the areas of food and hygiene, family wellbeing and building social capital.

"The Swire Trust envisions a flourishing world of diversity, equal opportunity and sustainable growth. The Hong Kong community has helped Swire thrive over the past 150 years, and we are committed to demonstrating our ongoing support for Hong Kong through inspiring new initiatives such as TrustTomorrow," says Tina Chan, Head of Philanthropy at the Swire Trust. "To achieve this, we are partnering with various organisations to serve the members of our community most in need and deliver immediate and long-term positive impact."

Support for vulnerable groups as part of ongoing response to pandemic

The upcoming TrustTomorrow initiatives, to be rolled out in late September, will fund relief support worth HK$14 million, that will benefit over 100,000 people in Hong Kong through 85 organisations. The programmes are grouped under three themes:

Meeting the community's most pressing needs at the onset of COVID-19

During the first half of 2020, with the early onset of the pandemic, the Swire Trust provided financial relief worth HK$15 million to support projects providing food and hygiene supplies, benefitting over 122,000 people in Hong Kong. These projects included:

Says Tina Chan: "TrustTomorrow is about more than providing pandemic relief. The long-term vision of this programme is to build a better tomorrow for Hong Kong. TrustTomorrow will aim to achieve this by creating new and inspiring programmes that aim to bring positive, meaningful change in the areas of Education, Marine Conservation and the Arts in Hong Kong. Our hope is that TrustTomorrow will not only support Hong Kong during the present challenging times, but also bring lasting benefits and opportunities so our children may enjoy a better tomorrow."

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Notes to editor:

Please download high-resolution photos here.

Photo
Caption
Tina Chan, Head of Philanthropy for The Swire Group Charitable Trust
 
A volunteer delivers fresh food to the needy through the St. James' Settlement FOOD-CO food programme funded by TrustTomorrow.
 
Under TrustTomorrow' support, Germagic antimicrobial coating spray is provided to special educational needs schools with boarding services.
 
Parents of Special Educational Needs children volunteer to pack sanitising supplies to be distributed to people in need.
 
A nurse from South Kwai Chung Social Service, a Hong Kong Council of Social Service member organisation, visits an elderly woman to give medical support.

About the Swire Group Charitable Trust

Established in 1983, the Swire Group Charitable Trust ("Swire Trust") is a Hong Kong charity registered under section 88 of the Inland Revenue Ordinance. Its aim is to effect positive change in the areas of Education, Marine Conservation and the Arts by supporting registered non-profit organisations primarily in Hong Kong and the Chinese Mainland. Guided by the Swire Group (and Swire family) motto, Esse Quam Videri, the Swire Trust is motivated by altruism and aims to act for the direct benefit of society and the greater good.

About Swire

A highly diversified, global corporation, the Swire Group's businesses encompass property, aviation, beverages and food chain, as well as marine services and trading and industrial activities. Its core businesses are mainly focused on Asia, with its key operations in Hong Kong and the Chinese mainland. The Swire Group's businesses in Asia are held by the listed company, Swire Pacific Limited. For further details, please see our website www.swire.com .


Source: Swire Pacific Limited
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